Atsushi Taira

Director & Chief Growth Officer
Mistletoe

Academic background:

Mar 1987: Waseda University, B.S. in Industrial Engineering (Human Engineering / Ergonomics)

Mar 1989: Waseda Graduate University, M.E. in Mechanical Engineering (Robotics and AI)

Professional Background:

Feb 2016 to the present:  Director, Chief Growth Officer, Mistletoe, Inc.

June 2003 – Jan 2016:  SoftBank Group, various managerial and officer position at portfolio companies with direct repot to CEO

Mar 1989 - May 2003: Starting career as a consultant at Andersen Consulting (currently Accenture), followed by senior marketing & brand manager for consumergoods and e commerce companies including Coca-Cola and currently eBay.

Major Achievement:

Strong background in marketing and start-up investment including value up and hands-on growth strategy implementation at the portfolio companies with two SoftBank CEO Awards: Hike Messenger in 2015 (Over 100M subscribers), & Airtel Portal Service / Music Service in 2014 (Over 30M MAU) Screen reader support enabled.