Martin Lim

Co-founder & COO
Electrify

Martin has over 20 years of experience in the mass communications industry, having served as both a creative and strategic lead for a diverse range of clients ranging from SMEs to MNCs. The last decade provided a great deal of exposure with business startups and regional business development. His interests in energy and water led him to subsequently co-found a company to develop water treatment systems for disaster relief. He eventually landed a role in Business Development at a power company where he was the lead in new business generation in the key accounts.Martin leads the operational functions at ELECTRIFY which include driving internal milestones and pursuing new opportunities with various stakeholders from retailers to customers.